Autobiography of Jimmy Choo's Tamara Mellon

I read Tamara Mellon's autobiography in one (long) night. Tamara was the woman behind Jimmy Choo before stepping down in 2011. Her story is half entrepreneurial drama and half trash.

The half that's trash has her in rehab and in legal battles with her mother and husband. Everybody is out to get her but she succeeds in the end.

The entrepreneurial half goes something like this:

  1. Start off working at VOGUE
  2. Get fired
  3. Start a shoe brand
  4. Partner with someone who can do what you can't. In Tamara's case, make shoes.
  5. If you can't get start-up funding, look to your (preferably wealthy) family
  6. Celebrities are your friends. She dyes shoes to match dresses for the Oscars.
  7. Cut out your business partner if they aren't pulling their weight (goodbye Jimmy)
  8. Private equity will give you money in return for your soul. Beware.

If you have entrepreneurial fantasies of your own, then read the book - you may not learn much but you'll enjoy it. You can get it here for USD$8.

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